Case Study: How local SEO helped a tyre repair startup make millions

Mobile tyre repair startup Road Runner has almost completed a $2 million raising at a $9 million post-money valuation, however co-founder John Shim wishes he’d realised how hard business really was during his 24 years advising SMEs at PricewaterhouseCoopers.

“I used to wonder why my clients weren’t implementing what we’d agreed were all these great ideas,” says Shim, who with former Adshel managing director Steve McCarthy launched Road Runner Mobile Tyres in March 2013.

“Now I know. There’s new and unexpected challenges every day, you just can’t preplan for it all.”

For instance in April, Google’s algorithm tweak to favour ‘mobile friendly’ sites on mobile searches wrongfooted Road Runner, ultimately costing it $20,000 to build its third website in as many years. However with 60 per cent of its bookings now coming from mobile devices – many of them from motorists standing on the side of a road after suffering a puncture – Shim says that

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6 Most Effective Ways to Succeed as a Small Business

Today, we are going to be talking about some of the top ways to make a small business succeed and grow, as well as the advantages, disadvantages, and characteristics of each method. Let’s get started. Here are a few ideas beyond the obvious product and service improvements that can push your company to the next level: outsourcing, property/equipment upgrades, increase in smart marketing and sales efforts, social media presence, location expansion, and franchising.

Outsourcing

First let’s talk about outsourcing. These days, you can pretty much outsource almost anything that you need to do for your business. Outsourcing just means that a lot of the tasks that you need to do on a daily basis can be transferred to outside specialists that spend all of their time doing these types of tasks. For example, if you need to revamp your business logo to make it look more professional, you can outsource it. If you need a website or Facebook page created, you can outsource it. If you want help in making your marketing program the best it can possibly be, you can outsource it. If you want accounting, financial, or funding help, you should outsource it. If you need new eye-catching menus for your restaurant written, designed and created, you can also

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How to find your ideal customers to market your small business?

What is meant by an ideal customer?

Well, this is the person who not only wants to do business with you, but with whom you want to do business. Ultimately, defining your ideal customer helps your bottom line by focusing your marketing activities on reaching your most profitable customer group. In addition, it is as simple as identifying five to ten descriptive terms that paint a picture of this ideal, profitable customer.

First, to find ideal customers you will need to understand the demography of your customer. Demographics, is just determining if your ideal customer is male or female, and a specific income bracket or age group. Now, I know that there is always going to be exceptions to any rule, but again, the goal of this exercise is to improve your focus, so look for patterns and the usual suspects and ignore the exceptions.

The second thing to look at is location. Does your ideal customer live in a specific area or proximity to your business? For instance, if you sell an online course, then your ideal customer could be located anywhere, but if you are a dentist, then your ideal customer is probably within 10 miles of your business.

The third is interests. Do the ideal customers share certain hobbies or join the same clubs? If you are a home remodeling contractor, then your ideal customer probably would read home magazines, watch home shows, attend home and garden events, and ending home remodeling project.

Finally the last thing is life events. Is there a common life event, or a trigger, that causes the need for your service? The reality is, getting married drives a lot of businesses, business to florists and tax time drives business for tax consultants. For many of you, the terms that you select for this bucket will have the most impact on your focus.

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How to become the disruptive power of everything

Probably every company around the world has an innovation strategy. They have numerous ideas; in fact they have more ideas than they know what to do with. The trouble is many do not have them written down or anything. In addition, that is one of the problems concisely right there.

Ideas often do not get articulated in anything other than “water-cooler” conversations. Therefore, they remain abstract, just discussed and half-baked in people’s heads. However, when you do hear about the ideas, or see them, another problem emerges. That is, more often than not, almost 100% of the times are incremental ideas. They are ideas are in line with current business model and it only support the current product and services of the organization.

You can understand why that happens. Everybody in the business is incentivized towards making that business work better. Therefore, the ideas that everybody is coming up with are the ones they are most comfortable with.

The ideas we are almost comfortable with, are the ones that we have encountered most often. The products, the services, the experiences, we have encountered before. In addition, it makes us feel, kind of happy and relaxed because we know the outcome.

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How to do a Press Release that gets attention

I am going to talk to you today about doing a Press Release the right way and share some tips to make your business stand out. There are some great new tools out there to make reaching the media easy and more affordable than it was before. In addition, I am going to run through how to write and create a press release and some tips for doing that. So building good relationships with the media is important for getting your startup heard and receiving press coverage in publications, which can help the business grow so much.

I am going to do this in few easy steps just to clarify exactly what to do, and give you some tips on how to make it attractive for the journalist receiving it.

The first thing to think about is really your message. What makes your business different from all the other businesses? You really have to think about what you want the journalist to know, what the key message is. In addition, for this, you might want to write down your elevator pitch as this really summarizes the strengths of your business and what it is.

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4 Quick Steps to Market Your Small Business Today

Step 1 Track everything

When it comes to marketing, your business online the first step you want to take is setting up your tracking. Tracking is highly important when you are doing any type of marketing because you want to know what is working. If you hire a marketing consultant or business, consultant and they don’t talk about tracking you probably need to go somewhere else for your business.

What tracking does is it allows you to see the return on your investment and that is going to be important if you are paying someone to do this for you. It allows people to associate different analytics for various marketing campaign. Tracking is critical and there is typically two types of tracking you definitely want to do as it relates to your marketing.

You want to make sure that you are tracking the statistics on your website and your analytics. So typically, this comes in the form of web analytic and you can see what pages visitors go on and what part the website they stay on. Secondly, you want to ensure you have some form of phone tracking because if someone is on your website and he or she just pick up a phone you want to be able to track that.

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