I am going to talk to you today about doing a Press Release the right way and share some tips to make your business stand out. There are some great new tools out there to make reaching the media easy and more affordable than it was before. In addition, I am going to run through how to write and create a press release and some tips for doing that. So building good relationships with the media is important for getting your startup heard and receiving press coverage in publications, which can help the business grow so much.
I am going to do this in few easy steps just to clarify exactly what to do, and give you some tips on how to make it attractive for the journalist receiving it.
The first thing to think about is really your message. What makes your business different from all the other businesses? You really have to think about what you want the journalist to know, what the key message is. In addition, for this, you might want to write down your elevator pitch as this really summarizes the strengths of your business and what it is.