What is meant by an ideal customer?
Well, this is the person who not only wants to do business with you, but with whom you want to do business. Ultimately, defining your ideal customer helps your bottom line by focusing your marketing activities on reaching your most profitable customer group. In addition, it is as simple as identifying five to ten descriptive terms that paint a picture of this ideal, profitable customer.
First, to find ideal customers you will need to understand the demography of your customer. Demographics, is just determining if your ideal customer is male or female, and a specific income bracket or age group. Now, I know that there is always going to be exceptions to any rule, but again, the goal of this exercise is to improve your focus, so look for patterns and the usual suspects and ignore the exceptions.
The second thing to look at is location. Does your ideal customer live in a specific area or proximity to your business? For instance, if you sell an online course, then your ideal customer could be located anywhere, but if you are a dentist, then your ideal customer is probably within 10 miles of your business.
The third is interests. Do the ideal customers share certain hobbies or join the same clubs? If you are a home remodeling contractor, then your ideal customer probably would read home magazines, watch home shows, attend home and garden events, and ending home remodeling project.
Finally the last thing is life events. Is there a common life event, or a trigger, that causes the need for your service? The reality is, getting married drives a lot of businesses, business to florists and tax time drives business for tax consultants. For many of you, the terms that you select for this bucket will have the most impact on your focus.