Case Study: How local SEO helped a tyre repair startup make millions

Mobile tyre repair startup Road Runner has almost completed a $2 million raising at a $9 million post-money valuation, however co-founder John Shim wishes he’d realised how hard business really was during his 24 years advising SMEs at PricewaterhouseCoopers.

“I used to wonder why my clients weren’t implementing what we’d agreed were all these great ideas,” says Shim, who with former Adshel managing director Steve McCarthy launched Road Runner Mobile Tyres in March 2013.

“Now I know. There’s new and unexpected challenges every day, you just can’t preplan for it all.”

For instance in April, Google’s algorithm tweak to favour ‘mobile friendly’ sites on mobile searches wrongfooted Road Runner, ultimately costing it $20,000 to build its third website in as many years. However with 60 per cent of its bookings now coming from mobile devices – many of them from motorists standing on the side of a road after suffering a puncture – Shim says that

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