Step 1 Track everything
When it comes to marketing, your business online the first step you want to take is setting up your tracking. Tracking is highly important when you are doing any type of marketing because you want to know what is working. If you hire a marketing consultant or business, consultant and they don’t talk about tracking you probably need to go somewhere else for your business.
What tracking does is it allows you to see the return on your investment and that is going to be important if you are paying someone to do this for you. It allows people to associate different analytics for various marketing campaign. Tracking is critical and there is typically two types of tracking you definitely want to do as it relates to your marketing.
You want to make sure that you are tracking the statistics on your website and your analytics. So typically, this comes in the form of web analytic and you can see what pages visitors go on and what part the website they stay on. Secondly, you want to ensure you have some form of phone tracking because if someone is on your website and he or she just pick up a phone you want to be able to track that.